B2B FEATURES

Next-level wholesale features, right out of the box

Shopify gives you everything you need to shape the right experience for every customer using curated catalogs, custom pricing, personalized storefronts, flexible payment terms, and a self-serve portal.

Customized buying experience

Personalize your storefront and checkout for each customer.

  • Company profiles

    Represent multiple buyers and locations with unique permission levels, payment terms, tax exemptions, and payment methods.

  • Customer-specific catalogs

    Offer a curated buying experience with product catalogs assigned to a specific buyer or location.

  • Quantity rules

    Create customer-specific conditional rules for products and variants, including minimums and maximums, case packs, and increments.

  • Volume pricing

    Easily implement quantity price breaks to get your B2B customers buying in larger quantities.

  • Store personalization

    Optimize the experience for B2B customers by surfacing relevant content to the right audience in one store.

  • Headless storefronts

    Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.

  • Custom B2B solutions

    Build the solution your business needs with our suite of B2B APIs and compatible apps.

Optimized workflows

Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.

  • Workflow automations

    Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can assign terms, send invoices, and more.

  • Company account requests

    Using Shopify Forms, add an account request form to your store. Buyer information is automatically saved as a company so they can buy wholesale as soon as you approve.

  • Sales rep permissions

    Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.

  • Checkout to draft

    Simplify workflows and quotes with the ability to submit for review on your online store and approve before fulfilling.

  • B2B optimized theme

    Accelerate your store setup with an out-of-the-box theme specifically designed for wholesale, and pre-built with our advanced B2B features.

  • PO numbers

    Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.

Self-serve purchasing

Scale your operations with online buyer purchasing and order tracking for hands-off account management.

  • Quick bulk ordering

    Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.

  • Flexible payment options

    Streamline the order process with payment terms and the ability to send invoices for payment.

  • Easy reordering

    Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.

  • Vaulted credit cards

    Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.

  • PayPal payments

    B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.

  • Custom discounts

    Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.